Claw clips and scrunchies account for a disproportionate share of hair accessory sales. These two categories alone can carry a boutique's entire accessory section. Here's why they're selling and what's performing best.
Claw Clips: The Everyday Essential
Claw clips have transcended their '90s revival to become a permanent wardrobe staple. The key trend for 2026 is curated sets in coordinated colorways:
- Neutral/Night sets — Black, tortoiseshell, and deep brown for everyday wear
- Pastel sets — Soft pink, lavender, and sage for spring/summer
- Bold sets — Jewel tones and bright colors for statement pieces
The VORALIE Hair Accessories collection offers exactly this approach, with sets like the Coquette Claw Clip Set available in multiple colorways.
Scrunchies: The Gift-Friendly Accessory
Scrunchies sell best in sets of 4-6, packaged in attractive boxes or on display cards. The Love Ties Scrunchie Set demonstrates this format perfectly — multiple colors, premium fabric, and giftable packaging.
Merchandising for Maximum Sales
Display claw clips and scrunchies at eye level near your checkout counter. Use a small turntable display or tiered tray to showcase multiple sets without taking up counter space. Include a small mirror nearby so customers can try them on.