Creating your own beauty brand doesn't mean building a factory. Private label and custom beauty products let you launch a branded line with minimal upfront investment. Here's how it works and what to expect.
Private Label vs. Custom Products
Private Label
Take an existing, proven product and add your own branding, packaging, and labeling. This is the fastest and most cost-effective path to launching your own brand. You're customizing the outside, not the product itself.
Full Custom
Design a product from scratch — new colors, new shapes, new materials, new packaging. This requires higher minimums and longer timelines but gives you a completely unique product.
Typical Minimums & Timelines
- Private label (packaging changes only) — Often 500-1,000 pieces per SKU, with a 4-6 week turnaround.
- Custom products — Typically 1,000+ pieces per SKU, with 8-12 weeks for development and production.
What You Can Customize
- Brand name and logo placement
- Packaging design, colors, and materials
- Product colors and finishes
- Bundle combinations (create your own sets)
- Entirely new product designs
Getting Started
Start by identifying your hero product — the single item that best represents your brand. Launch with that, build customer demand, and expand from there.
VORALIE offers both private label and full custom beauty products across all seven collections. Read our FAQ on customization or contact us to discuss your project.